The IRF was founded in 2010 to celebrate and showcase the world’s most consumed and most influential medium, Music Radio, and represents the world’s first business to business conference and public festival event format.

The Festival offers music industry professionals and consumer brands with a vested interest in the world’s most consumed and influential medium, a unique platform to break new artists, sell music, ride with consumer habits, and exchange formats, whilst engaging with both a qualitative music business audience, as well as a quantitative consumer audience amounting to a reach of billions of listeners worldwide.

The third edition of the International Radio Festival (IRF) takes place at the magnificent private residence Schloss Sihlberg, in the middle of Zurich 12-15 September 2012.