Advertising executive: radio needs to reinvent itself to grow revenueLaatste update: 30/01/2012
Bron: Radio Ink Magazine
Bill Koenigsberg is the President, CEO and Founder of Horizon Media, one of the largest independent media agencies in the world. With offices in New York, Los Angeles, San Diego and Amsterdam Horizon has 650 employees and annual billings of $3 billion. Koenigsberg is also Chairman of the 4As Media Committee and has played a vital role in getting advertising agencies to adopt policies to abolish the No Urban/No Hispanic dictates the media industry has been dealing with for so many years. Advertising Age Magazine just named Koenigsberg Advertising Executive of the Year and this past Friday we spoke to Koenigsberg to get his take on radio.
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