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Americans Using TV and Internet Together 35% More Than A Year Ago
Laatste update: 23/03/2010
Auteur: Nielsen
Drager: artikels en publicaties
Bron: Nielsen
Jaartal: 2010
Land: Verenigde Staten
Link: http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/
Drager: artikels en publicaties
Bron: Nielsen
Jaartal: 2010
Land: Verenigde Staten
Link: http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/
Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.
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