An FM Chip in a Mobile Phone isn’t “Me”Laatste update: 29/11/2011
Land: Verenigde Staten
Will FM radio ever end up pre-installed in mobile phones in the US?
I doubt it, because consumers aren’t asking for radio to be built into their mobile phones (and here’s a full overview of the issue).
But what’s more interesting to me is that radio industry leaders keep driving for this, obsessively wishing and hoping and planning for it.
Why is that more interesting to me? Because it’s not only deaf to what consumers are asking for, it’s blind to the direction of consumer trends.
Consider these facts:
Major broadcasters are pushing a strategy to implant FM chips in mobile phones. That is, they are trying to install radio in its conventional form in more devices.
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