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Getting Inside the Heads of Real PPM Panelists

Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler
about the video interviews he recently conducted with real PPM
panelists.

Among the questions addressed:

Why do they do it?  Do they follow the rules?  Do they even know it’s
about radio, or do they think it’s about all media?  What do they think
of the meters themselves and are they embarrassed to be seen wearing
one?  Is it true that multiple households kept their meters moving by
attaching them to ceiling fans?  And what should you do to target the
kind of folks who are likely to be panelists?

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