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The Latest Online Growth Statistics

Some recent online growth statistics make it hard to refute that as a broadcaster, you shouldn’t be taking your online streaming seriously. It’s just not streaming anymore . . . it’s mission-critical. Listeners have come to rely on their ability to access quality, uninterrupted radio streams from anywhere in the world, via their desktop or mobile device.

Almost three-quarters of adults are now online, according to the latest report by HubSpot, with one-third of all consumers spending 180+ minutes a day on the web daily. According to our latest research numbers, the average online listener session for music is 81 minutes, and the average session for talk is 141 minutes. The peak time for these listening sessions starts to pick up around 9 AM EST, hitting a peak between 1 - 5 PM EST. This shows that the majority of online listener sessions are occurring during normal business hours, and not during the traditional morning and afternoon drive times.

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