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A lesson for radio from Condé Nast

What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish?

You can say what Paid Content said about Condé Nast and its new iPad app, Idea Flight:

The app debuted last week and marked a new direction for Condé Nast as “service provider” not just a publisher.

Meanwhile, Hearst unveiled plans for its “App Lab”:

…located in a windowless, soundproof room on the 41st floor of its New York headquarters, last August. The lab is not in any way an Apple-type store, but is rather intended to serve as a “think tank” for marketers and ad agencies who work with Hearst.  The most impressive piece in the room is a large iPad-like touchscreen mounted on the wall. The screen enables digital whiteboarding and features the entire Hearst digital publishing ecosystem, including the simulation of all apps.

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