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15/09 Spikes Asia Festival f Creativity
Building on the illustrious Spikes Asia Awards, the Spikes Asia Festival is a collaboration between Cannes Lions and Haymarket.
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Radio makes you feel happy and energised – part two
Laatste update: 05/07/2011
Auteur: James Cridland
Bron: James Cridland's Blog
Jaartal: 2011
Link: http://james.cridland.net/blog/radio-makes-you-feel-happy-and-energised-part-two/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+JamesCridlandsBlog+%28James+Cridland%27s+blog%29
Bron: James Cridland's Blog
Jaartal: 2011
Link: http://james.cridland.net/blog/radio-makes-you-feel-happy-and-energised-part-two/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+JamesCridlandsBlog+%28James+Cridland%27s+blog%29
The other day, I posted about the RAB’s good new research – Radio makes you happy and more energetic – official.
It turns out that this isn’t the only research that’s been done on this.
In 2007, Sparknet Communications, the folks behind the wildly successful JACK fm radio brand, asked 1,000 JACK fm listeners (in the US) how JACK made them feel.
And the answer?
71% of listeners described JACK fm as making them feel “happy” (male: 63%, female: 78%).
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