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Razorfish's Clark Kokich: Radio must "Do or Die" (part 2)

This is part two of one of the most important interviews you will watch, read, or listen to this year.

Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Read this. And share it with your peers.

Lees het volledige blogitem via bovenstaande link.