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A Shocking Peek at the Real People of PPM

Who are these people who say “yes” when Arbitron asks them to carry a PPM device?

Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists?

These and many other questions are tackled in a stridently “unauthorized by Arbiron” look behind the PPM curtain featuring video interviews of several real PPM panelists, past and present.

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