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Streaming your signal to the car. Still a challenge.

Look around and you’ll see smartphones galore, but people aren’t just using them to surf the internet, check email, or update their Facebook status. Although in previous articles I have written about the growth of in-car streaming, there are still the proverbial pros and cons. In KnowDigital’s recent study, “Challenges and Opportunities for In-Car Streaming Radio,” they found that two-thirds of respondents listened to streaming radio in their cars, via the internet, and about 22% of Americans listen to some sort of streaming radio.

Whether they are plugging their smartphone into their car’s auxiliary jack or streaming via Bluetooth, it still doesn’t have the convenience factor that AM/FM brings to the table. Major car companies like Ford, Toyota, and Volkswagen have been releasing cars equipped with Bluetooth capabilities, which allow for a hands-free, and cord-free, streaming experience. But how hands-free is it? Although studies show that there is an increase in usage, there are still some challenges to in-car streaming before it can be fully adopted by the masses. Many people have yet to step up to the plate, and this is one market that will take a while to build out.

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