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Think mobile internet is the future for radio? Think again

We’re the radio industry.

We’re in control of our transmitters. Our masts. Our towers. We own them.

Nothing gets in the way. We transmit our radio station on our transmitters and a receiver gets our signal. There’s nobody in the middle who can stop us: nobody who can make arbitrary decisions about who gets what.

That’s not the case on Sky. We are not in control. While we lease our little spot of satellite transponder, it’s up to Sky whether there’s an arbitrary space on the EPG, and how they list our station on it.

That’s not the case on internet radios. We are not in control. While we pump out our signal online, it’s up to radio listings companies (like vTuner, or PURE, or RadioTime) whether they list us, and how they list our station on their service.

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