AME Awards®, the World's Most Effective Advertising™ was established in 1994 to recognize creative and successful marketing strategies across all industry verticals. An award-winning advertising campaign addresses a challenge in the marketplace, utilizes outstanding creative elements, and incorporates a thorough marketing plan to deliver a successful execution.

An international GrandJury® of interactive and multidisciplinary Marketers, Media Planners, Strategy Directors, Social Media Experts, and Creatives critique and judge local, regional, national and international campaigns that demonstrate a clear understanding of a marketing problem to be solved.